Digital Marketer | 5 day working | Work from office | Delhi

From 8 to 12 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description


Product Summary

This position will be responsible to grow the overall business operations and capturing market for our new gamified course Reading Eggs https://readingeggs.com/ -. Reading Eggs is a fun filled, interactive web portal with carefully constructed games and activities, progressing through stages, targeting learning for ages 2-13. Its UKs no 1 learning product and is being used by 17 million kids across globe. It is very popular even in the countries like China and the Middle East that aren't particularly English-speaking states.

Role Description

We need a dynamic and experienced candidate who can awake an interest of the audience and perpetuate long term business relationships.

Job responsibilities:


  • Be actively involved in SEO efforts. Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
  • Email marketing - Develop content for press releases / other print and electronic testimonials/ promotional emails etc. with a focus on keyword density, keyword prominence, and proximity.
  • Content Marketing - Communicate with internal and external stakeholders, showcasing the projects and achievements on the organizations social media /online portal, etc. to ensure prominence of Ratna Sagar and its products amongst the academic and trade fraternity.
  • Sales promotion through digital collaterals.
  • Analyse and optimize website user/visitor/audience footprints.
  • Key online and offline retail tie-ups for authors/titles, promotions for individual books/series including packaging, special prices, especially on Flipkart, Amazon, Kobo etc.
  • Explore new media like e-commerce platforms for innovative marketing and publicity campaigns.
  • Event management: co-ordinate in managing all the events that the company need from successful author events like readings and book launches, exhibitions and fairs, literary fests.
  • Collaborate with designers to improved user experience. Monitor competition and prepare frequent competitor analysis.
  • Social Networking Manage and enhance presence on social networking sites including Facebook, Twitter, LinkedIn, YouTube, Pinterest, and other similar community sites for a lasting digital connection with viewers & and client touch points.
  • Create promotional offers and checking to see that these are uploaded precisely.
  • Create frameworks that transform our social media sites into highly profitable platforms.
  • Prepare reports and analyse conversion numbers.
  • The candidate should be able to write/create content on his/her own.


Profile of an ideal candidate


  • 8-10 years of proven experience as Digital/Online Marketer
  • Qualification Preferable a Post Graduate in sales, marketing or a related field
  • Relevant knowledge & experience of

Search Engine Principles & Algorithm (Google, Yahoo & Bing) tools

Google Analytics, Webmaster tools

Data analysis.

Paid social media advertising

Email marketing.

Search engine marketing.

Content marketing

.

  • Should be able to manage blog design & posting, article publishing, RSS feeds, forum listing, etc.• Should be able to work on off-page & on the page.
  • Excellent written and verbal communication skills
  • Attention to detail and ability to deliver high-quality work under tight deadlines.
  • A tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.

Important


  • 5 days working - work from office
  • Compensation Per the industry standards
  • Role type Full time/regular/Permanent
  • Job Type Work from office regular office hours.
  • Selection process Selection process requires the candidate/s to come to the HO in
  • Delhi for the interview.
  • Location Mukherjee Nagar, Delhi (nearest Metro station GTB Nagar). 10 mins distance from there.
  • Association with a brand with Pan India presence and nearly 4 decades of roots.

Role:Digital Marketing - Other

Salary: Not Disclosed by Recruiter

Industry:Education / Training

Functional Area:Marketing & Communication

Role Category:Digital Marketing

Employment Type:Full Time, Permanent

Education

UG:Any Graduate

Company Profile

Ratnasagar pvt limited

Ratna Sagar is one of the largest and most renowned publishing houses in India today. Ratna Sagar is named after a library of the Nalanda University, an ancient seat of learning which flourished over 2000 years ago. Founded in 1982, Ratna Sagar brings out books that represent exemplary standards of publishing. It has been our endeavour to prove ourselves worthy of our ancient namesake. Our mission statement reads, to bring out books for children that really constitute an ocean of gems. These books will employ the most modern and proven approaches towards the shaping of young minds.”


Ratna Sagar was awarded the ISO 9001-2008 certification in 2010 and ISO 14001:2004 certification in 2013. Our rich tapestry of books has become synonymous with quality education. Our books are being used by the leading schools of the country.


To quote our quality policy statement, “Each book embodies the highest level of teaching methodology, designing, presentation and pedagogical effectiveness.” Perhaps the best illustration of this missionary zeal can be found in the books developed by Ratna Sagar for effective English Language Teaching and also in our flagship series Living Science. Our books are carefully and attractively designed by our experts to make learning an interesting, creative and fun-filled experience.


Ratna Sagar regularly hosts seminars and workshops in its ongoing programme for effective education. As part of this programme we organize workshops on English Teaching, Motivation, Creative Writing & the Art of Storytelling. Participants include school principals, teachers and educators.


In order to achieve our objective of excellence and innovation in education, Ratna Sagar jointly publishes educational books as well as medical books with other national and international publishers such as Scholastic, Blake Publishing, Byword and Dr NDTV. Ratna Sagar has also joined hands with Harper Collins to bring the world-famous Collins dictionaries to the Indian reader. Among the seventeen dictionaries marketed by Ratna Sagar are French, Spanish, German and Italian dictionaries for Indian schoolchildren.


For the past 25 years Ratna Sagar has been identified with high quality school-level books. The market response and the acceptance of our books by schools across India, thanks to the support and cooperation of teachers, has been excellent. This has encouraged us to think in terms of forward integration and diversifying into the publication of higher academic books. With the launch of its new imprint PRIMUS BOOKS, Ratna Sagar has now ventured into publishing academic reference works and textbooks for professors, lecturers, research scholars and graduate and postgraduate students.

Company Info
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Contact Company:Ratnasagar pvt limited

Address:VIRAT BHAWAN,COMMERCIAL COMPLEX,MUKHERJEE N, AGAR, NEW DELHI, Delhi, India

Website:https://www.ratnasagar.com/aboutus.aspx